The brand offers innovative technologies and formulations tailored to the needs of every hair type

The Expert Curl Expression series specifically addresses the needs of curly and frizzy hair and offers comprehensive care with highly concentrated

Easy application in just 20 minutes

Anti-Oxidant Shield Technology: Protects hair color from fading and maintains color brilliance for up to seven weeks

Pure Pigments Yellow should always be used in combination with Topchic

Magma Clear Powder 120 g 45 % The brand offers innovative technologiesWella Magma Clear Powder 120g Wella Magma Clear Powder 120 g is an innovative hair coloring product specially developed for creative coloring techniques. It allows you to lighten and tone hair in one step, making it ideal for professional and custom hair color applications. Product features: Allows simultaneous lightening and toning Ideal for painting and freehand techniques Provides natural looking color results Contains Oxyresistan technology for