merging cultural heritage with urban aesthetics

Simon Berger’s signature glass-shattering technique is translated into a tactile medium

all while fostering their imagination

2009 stencil screen print

Each sheet includes seven individual die cut stickers

Why Fonts Matter Playing Cards merging cultural heritage with urbanThe Psychology of Type Typography functions as a hidden social script, shaping perception and emotional response long before a word is read. This study decodes the science behind font choice, exploring how the geometry of a letterform influences human behavior and subconscious decision making. Sarah Hyndman Why Fonts Matter Paperback 7. 5 x 9. 7 inches 144 pages Illustrated study on the psychology of typography